B&O’s new high end gaming-specific audio products will offer specifically designed Series X features. Renowned for manufacturing premium headphones and speakers,  B&O aims to ensure seamless connectivity and enhance user experience.  “By entering the gaming industry, we want to do what we do best: delivering outstanding sound performance wrapped in astonishing design and solid craftsmanship,” Bang & Olufsen vice president and head of product management Christoffer Poulsen said in a news release.

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 B&O gave no additional details regarding pricing and availability of its new Xbox audio products. However, one Twitter user pointed out that the image in B&O’s post resembled its $85,000 Beolab 90 speaker system (opens in new tab). That said, it’s possible that B&O could release a Series X specific speaker or perhaps gaming headsets that mirror its design. Microsoft’s next-gen Xbox Series X console is slated for a Holiday 2020 release date.