So why are holiday deals starting earier this year? Thanks to a recent survey from the National Retail Federation and Prosper Insights & Analytics, published on Sept. 30, we know why. According to the poll, 44% of holiday shoppers plan to shop earlier this year. The reason being that inflation could have a direct impact on prices later on. Meanwhile, 31% of people are shopping now because they don’t believe the deals will be better than they are at the moment. And in some instances, their predictions are correct. Select retailers are doubling down on their early holiday deals with a holiday price guarantee. Target for example will refund you the difference if an item you purchased from now through Dec. 24 falls to a lower price. This year, we saw select laptops hit all-time low prices in mid-September like the MacBook Pro 14 for $1,599 ($400 off). Even the newly-released AirPods Pro 2 saw their first discount just days after being announced. So if the stress of inflation or potential stock shortages has dampered your holiday spirit, you can sigh in relief. Retailers are responding to consumers with aggressive deals and frequent restocks.
